Title : INTERVIEW OF MR.SHARAVANAN TO A JAPANESE MAGAZINE - TRANSLATED ENGLISH VERSION IS MENTIONED BELOW
Description : There is no wall which we cannot break through with the best efforts
I do swear that I make further much more rapid progress for the customer’s smile
Mr. Palaniyandi Sharavanan/CEO
SARAN CORPORATION., LTD. exports industrial machine made in Japan to India,
Middle East and Southeast Asia.
SARAN have expanded a wide range of export products in recent years and they are in the first glowing.
On the one hand, they are going to advance into the field of the export of used machine tool with focus on forging press & CNC machine which is for automobile & aircraft parts manufacturing maker, on the other hand, they are dealing with the import of attachment of construction equipment in India and are selling "Saran masala chicken 65" which is seasoned with masala powder which is popular Indian spice. Mr. Takenori Murano/actor visited him and had an interview.
M: Please talk about Saran’s business operation first.
S: We export many kinds of machine tools, construction equipment, trucks and all industries machinery which are made in Japan.
The destination countries are India, which is also my home country, Middle East and East South Asia. We mainly deal with used industrial machine tools and export them, but in addition to that, we import "Slope Vibratory Compactor" that's to say the attachment for the construction equipment and sell "Saran masala chicken 65" for which chicken is imported from Thailand, seasoned and processed with Indian spice masala powder.
M: You are really dealing with a wide range of products, aren’t you?
S: Yes, I am planning to strengthen management bases by enlarging business territory, i.e. not only export of machinery but import of multi-industrial products, finding a new market for our prominent pillar of the management. At first, my business field was export of used construction machinery only, and there were no good prospect to improve management. I, however, was not used to give up and to continue my effort for my family in mother land and also for myself, and I succeeded in enlarging the company, after all.
M: I presume, you had a lot of difficulties and troubles to be successful in Japan, foreign country for you. Can you tell us your success story again?
S: I come from a farmer family in southern India, and entered Japan when I was 21 years old. On those days, I had no obvious intention to manage business myself, and planned to return to India after several years' job. I, therefore, was belonging to one of common company, but I recognized a certain thing. That was, "highest quality of every industrial products manufactured in Japan". Especially in high performance ability of Japanese construction machinery was amazing and more than enough to satisfy Indian requirement.
M: Was there no import of Japanese products in India on those days?
S: No, we have a few channels of import from Japan, but those route was very inconvenient and tremendous, therefore, Since we have almost no chance to see Japanese export company which satisfy end user's needs over all in the point of import restriction, logistic system, service system, the import of volume of used machine was quite restricted. That, however, was the reason why I have felt there was still big business chance.
M: Well I see! Then, have you left the company and went independent ?
S: Yes. I, although, have experienced a lot of failure and troubles at beginning, I have been climbing over the continuous hurdles one by one, by assuming failure bread, and continuing best effort patiently. I think all of such efforts have resulted the present success. At the same time, I deeply like to express sincere thanks for all people who gave me a lot of help and support that enable to overcome all.
M: I think, all of your supporter offered to give their hand, since you have always been keeping diligence and reliability. At last, can you tell us your ambition for future?
S: Fortunately, the company celebrated the 10th anniversary of its founding at last year. I plan to continue my best efforts to make a job where we can make our customer happy.